Agency Owner


The Agency Mastermind

Imagine You're Reaching (and exceeding) Your Revenue Goal With Less Work And More Laughter Than You Could’ve Imagined

All because you have seamless systems, a brilliant structure and plan to reach your goals, and offers that you are excited to promote without running in circles.

What if you had a guide and resources to help you scale your business and grow on a personal level so that you didn’t have to think about it.

It’s not too good to be true….

Invest in yourself

All-in-One Virtual Business Mastermind For Agencies, Marketers, and Publicists Who Want To Streamline, Scale, and Automate While Being Happier.

Tired of programs & trainings that just don't get you because they aren't FOR publicists / marketers / creatives?
That's where I come in. I SPECIALIZE IN AGENCY OPERATIONS... an even mix of a creative and a problem-solving nerd.

PR - Marketing - influencers - social - digital....
they're all my jam!! I HAVE WORKED WITH CONSULTANTS AND AGENCIES OF ALL SIZES. developing, leading and managing programs in all areas.


When you need a full transformation

Looking for a way to increase profit but can’t get your head to stop spinning?
Naturally a creative thinker, not process-oriented? 
Tired of wondering if you should give up and just go get a job because the business building part of being an entrepreneur is not your sweet spot?

Become empowered to streamline your day to day operations, raise your prices,  provide more value to your clients, and finally focus on the tasks you love. A strong foundation is a must for long term success, including workflows and SOPs.

Changes are scary, but they are life-changing.

The Agency Owner Lab empowers agency founders and consultants who know they need more strategy, planning, and organization within their business, along with some coaching, to have multiple SIX FIGURE YEARS and maybe even seven figures!

stop letting your business run you

Does this sound like you?....

Do you want to create...

Perfect for the PR / creative / marketing business owner, this transformation will cover all the necessities for you to master and uplevel your business.


Develop your full business strategy.


Uplevel your marketing.


Simplify your systems + processes.


Streamline your sales.


Support your people.


Use technology to automate.


Your mindset, health, and productivity.

Created by a publicist and marketer..for publicists and marketers.

Confidently revamp your operations, sales, marketing, technology, people, and execution..and then repeat to continue scaling.

It doesn’t matter what stage your business is at – maybe you’ve been successful for 20 years but want to stay relevant, or maybe you are in year 1 of your entrepreneurial journey and want to avoid all the “mistakes” and lessons many founders experience.

This is for YOU, no matter what.

When you join the Agency Owner Lab, you get to connect and brainstorm with people going through similar challenges as you, make partnerships with those who offer complementary services, and get the support and guidance from an Agency Growth Specialist who has helped agencies and consultants streamline, scale, and transform their business for the better.

The Agency Owner Lab is your one-stop-shop for business, professional and personal development. No matter what stage you are at in your business, the key is to continue improving, stay consistent, and go after your dreams.

360 Expertise

What if you could find all the magic you need in one place. One place that empowered you to change your life and your business. To be happier, healthier, and more successful while doing the things you enjoy.

Smart work, not hard work

People spend too much of their day on tedious tasks, overthinking how to delegate, using processes that add more work to their plate, and are too overwhelmed to focus on the most important parts of their business, the projects they are passionate about.

Especially in the marketing world.

The Agency Owner Lab is based on years of working with entrepreneurs to grow their businesses, acquire and maintain clients, build teams and internship programs, and create positive environments.

You (and your team) will be empowered to become the most efficient, organized, productive you. Everything we create will be a sustainable approach for long-term success and YOUR NEXT SIX FIGURE YEAR (or more!) as a marketer / publicist and business owner.

You’ll get hands-on activities to make real changes in your business - you DO here, not just learn - and it’s up to you to be honest with yourself on what you want and what’s possible for you.

This program will take you through the necessary components to turn your business into your dream in 2021.

There are so many groups and programs out there focused on the execution, but not on the actual business. Especially for marketers.

When you join the Agency Owner Lab, you get value SIX ways:

  1. 1:1 Virtual 60 Minute Deep Dive with Erin to talk about YOU and YOUR business
  2. Streamline + Scale Roadmap so you have a guide of what to work on to scale
  3. Bi-weekly group LIVE Q&A calls to ask your questions and get walk throughs of critical business growth hacks
  4. Online Entrepreneur’s Vault with templates, guides, resources, and more to save you time, money, and headaches
  5. LIVE 90 day business and content mapping workshops
  6. A Community of Peers who are either in a similar position, have been in your position, or maybe are where you want to be.


If more assistance or accountability is desired, you have the option to add a call, or set of calls, to your membership.

Your mindset and strategies can take you from self-employed to business owner

Invest in yourself

Join us in
“learning” mode.

Grow into someone in
“innovation” mode.

Innovate Your Business

What's Different About This Mastermind?

Not JUST focused on one thing, because how helpful is that really…

Real conversations about your business. Challenges. Needs.

Everything broken down to its simplest form. No overcomplicating things.

Reducing the number of decisions you make daily. Freeing up brainpower to make important decisions for your business.

Also mindset, productivity, and wellness support, because how we take care of ourselves directly impacts the success of our business. That’s also why I’m a certified personal trainer and sports nutritionist (Gluten-Free, Plant-Based).

Consistent Communication and Accountability

I’ll hold you accountable to taking the steps to reach your goals. Things come up. I get it. But I'll keep your ultimate goal top of mind and be your accountability partner.

Proactive Productivity

I don’t believe in half a**ing it. I'm in it to win it, so you should be, too!

A Resource For You

Backed by a decade of experience helping entrepreneurs scale, reorganize, and become more efficient while also incorporating growth marketing strategies to increase revenue.

Through this Mastermind, you will be empowered to:

Sampling of topics covered:

Turn your business into your dream in 2021



Clarifying your offerings, prices, tech, tools, costs, resources, and team structure to reach maximum profitability



Refine your new business/lead generation systems and processes to streamline everything from research to the pitch process and even onboarding



Create an environment that fits you and helps you be your best self to deliver outstanding work and results AND be a better leader

Invest in yourself



Could This Be You One Day?

With my custom Streamline + Scale formula, I’ve helped clients accomplish the following:

  • Feel confident in the start of her entrepreneurial journey and find her passion
  • Go from (around) 25K / month revenue to 60K in 6 weeks together while bringing on her first employee
  • Create online systems, workflows, and custom tools to streamline, scale, and automate in a short amount of time
  • Bring a 20+ year old business online
  • Stop feeling like she is drowning and on the brink of closing her business
  • Stop feeling like she is drowning and letting her health suffer
  • Create successful internship programs that bring value for both sides 


Get comfortable with the uncomfortable.

The Value

Here’s everything you get in the program


LIVE Bi-Weekly Coaching

Each week, we’ll all meet via Zoom so you can ask me questions and connect with other members live.

Please note calls may be skipped during holidays so you (and myself!) get downtime, because you need it as a founder.

online conversations

The Community

Direct access to the group of amazing people you’re doing this Academy with to share your questions, comment, or ideas with a few quick clicks. It’s like your personal brainstorming system.


The Entreprenur's Vault

The Vault gives you 24/7 access and saves you the headache of having to Google or find a class.

✓Business Evaluation Guide So You Know What to Build Upon
✓Streamline & Scale Roadmap To More Revenue and Less Headaches
✓Templates, Guides, Checklists And Resources To Save You Time
✓Everyday Workflows For Business Building Activities
✓Accountability Checklists
✓Mindset And Productivity Flows And Challenges
✓Step-by-Step Training on Critical Strategies and Tactics
✓Leadership Building Activities and Support
✓BONUS: Guest expert trainings on topics such as finance, taxes, and topics you can request


Because of the work we did together, I was able to increase revenue by roughly 120%. I was bogged down and, in reality, was going to put myself out of business if I didn't make changes STAT.
I didn’t know how to build a company from the ground up. Erin was able to come in and quickly assess the situation, challenges, and roadblocks and offered simple solutions that were not complicated and didn’t take extra time. Everything was easy.

Through our work, I was able to remove the psychological fear I had of scaling my business because I now had the tools and the roadmap I needed to ensure my success.
It was the best money I ever spent. And I’d spend it again.

At first, I balked at the price tag. As a small business owner, it was challenging to justify that spend. But I would do it over again. I didn’t realize until we finished our work that I truly invested in myself and it was something I really needed.
Gillian Sheldon
Founder, Sheldon Strategy & Consulting
Thank you so much, Erin! I honestly didn't know where to start when it came to creating my marketing agency. For the fist time, I feel I can do this.
Shehla Faizi
Founder, Creative Cookie Jar & I'm A Muslim And That's Okay Podcast
She is by far the best teacher and leader I have had, not only in the workplace but in life as well. Erin is the most organized, efficient, and motivated leader I have worked under, which is why the clients she takes on are so successful.
Hunter Apodca
Publicist / Marketer

Hi! I'm Erin.. Business Strategist and Agency Operations Specialist.

My programs are built on the philosophy that we have too much unnecessary clutter surrounding us and disabling us from pinpointing the necessary tasks needed to excel.

I’ve worked with countless agency owners and marketers who needed to make this transition – some in their first year of business, others in year 15. I’ve not only worked on agency operations but in the nitty gritty execution at both small and large agencies.

My Streamline + Scale formula has helped business owners focus their minds, increase revenue, and feel successful in their business. I’ve helped businesses decrease people costs by 30% in just a couple of months, and others increase revenue 2-3x in 12 weeks!

I will not only teach you what I know including proven strategies and thought processes that have helped other professionals, but encourage you to customize everything I share to you, your business, your life, and your needs.

There is no one-size-fits-all but there are strategies, processes, and systems that drive results and can be tweaked.



$ 2,795
  • 3 Month Mastermind
  • 1:1 Deep Dive so you can get customized feedback throughout the program
  • Bi-weekly LIVE group Q&A/training/coaching calls
  • Templates, guides, checklists, and more
  • 90 Day Content Mapping and Strategy Workshop
  • Email + Chat Access

The Goal

Master Integrative Complexity

We’ve been told that you should focus on your strengths and push your weaknesses down.

But I don’t agree.

I love the ability to be both a creative and a structured thinker.

The problem is many don’t want to believe a merge of the two is possible. Limiting them from becoming their best selves.

Especially as an entrepreneur.

You don’t need to be strong in every area. The most knowledgeable. Nor the best.

But you DO need to see and understand all perspectives. You’ll feel a shift in your trajectory when you become unbiased to yourself and your business.

You will learn to combine the structure with the creative.

Not only will your business grow. But you will change as a human.

You will see the world differently. Approach situations from a different perspective.

Terms of Membership

An Important Note

While I provide the highest and best level of services as provided in the scope of the agreement, I, Erin Murphy am unable to make promises or guarantees with respect to any outcome from participation in any program. I cannot and do not guarantee success or any specific level of income or results associated with the services provided. By entering into an agreement, you understand that ultimately you are responsible for your own success in business and this program is designed to enhance, supplement, and support your business in your efforts to grow. Because of this, no refunds are offered. Either way, I’ve never had anyone who wanted a refund!

Frequently Asked Questions

Have a Question?

Availability will be gathered from all participants and a time will be chosen. They are recorded and shared after. If you cannot make the group call but have a question, you can send it in and I’ll answer it on the call so you can see the recording.

All types including

  • PR
  • Marketing
  • Influencer Marketing
  • Digital
  • Social
  • Web
  • Design
  • Content/Writing

Due to the nature of my work, the fact that it truly relies on you taking and making action, and that tremendous value is provided from step 1, no refunds are offered. Everyone’s results are case by case depending on what YOU put into it.

I also offer DFY strategies and 1:1 coaching if you need more support.