60 day
Publicist

Stand out from the crowd by mastering the art of public relations - aka organic marketing.

Online program, 2 tracks:
- PR Masterclass (training)
- PR as a Service (business side)

#investinyourself

When you want to become an expert

This 60 Day Online Program will empower publicists, online marketers, entrepreneurs, VAs, and digital nomads to pitch their clients to the press and get featured online, on podcasts, in print, social collaborations, and more.

communication skills, media training, public speaking
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GENERATE

MEDIA
EXPOSURE

BUILD

BRAND
AWARENESS

PROMOTE

THOUGHT LEADERSHIP

CREATE

BRAND PARTNERSHIPS

TWO TRACKS

1

PR 101

Master the art of public relations, taught by a media maven.

2

PR as a Service Toolkit

For the person that wants to offer PR as a Service, you’ll get the second track that walks you thought the business side of offering public relations – packages, retainers, outsourcing, execution, and more.

Both tracks are the exact systems I use to coach PR agencies & professionals

I recommend you complete the first track (Masterclass) before you go through the toolkit. You can’t strategically and smartly plan your services, packages, pricing, and resource allocation without knowing how to execute the task… 

Not when it comes to PR. It’s a tricky area. It’s not an ad; you can’t directly track it through a click. I’ve seen founders fail one to many times by trying to offer PR without truly knowing how to execute it. Don’t join them!

Want to become a media maven?

Who is this for?

Publicists, marketers, creatives, students, thought leaders, influencers, solopreneurs.

  • You want to offer PR as a service OR become an expert for your next career move
  • You have little to no PR agency experience (agencies & advance publicists and marketers should check out Consultant to Agency Owner or Streamline + Scale)
  • You want to know how to sell, package, price, and execute PR
  • You want to understand every step of the media relations process including the thought process
  • You want to learn from someone deemed as a "media maven", crafting and executing both B2B and consumer campaigns

This is where you come in...

The most basic, and critical, foundations of PR don’t need large agency resources to be executed, and solopreneurs and small teams can educate themselves on these practices to offer money making services that set them apart from competitors.

This program will include TWO tracks, each with 10 online modules and hands-on exercises, one optional live Q&A session per week, and an online community for always-on support and brainstorming.

Who can benefit from these services? Almost every type of client / company – product, service-based, B2B, hospitality, medical and health, education, and more!

I've seen an all too common mistake over and over...

Small companies and brands not ready for or needing a large PR strategy don't vibe well with large agencies because their budget and needs don't align. Not all clients will need a long and detailed strategy with out of pocket and ad spend. Scrappy businesses need scrappy work, not cookie cutter agencies they can’t afford. Sometimes smaller agencies and consultants can be more creative and flexible in terms of services offered.

As a business and marketing coach FOR PR and marketing agencies, I've realized many small, start-up and "scrappy" businesses assume PR firms automatically offer digital services. Which isn't always true. And if it is, it's too expensive. This is where scrappiness and flexibility of a small scale business comes in...

thinking, concentrating, contemplative

WHAT WE'LL COVER...

  • What is PR and how can it work for you, your business, and your clients
  • Why it's a valuable and related add on for virtual assistants, digital nomads, solopreneurs and more
  • All about media and influencer relations - become a master
  • Crafting a pitch and follow up email
  • Leveraging social media [and giveaways] to amplify PR efforts
  • Leveraging current content and blogs for streamlined, consistent PR
  • How to price your packages and not over service
  • How to outsource / hire an intern / include your team in this process (if any)
  • How to automate these services into your SOP
  • How to pitch these services to current and future clients
  • Industry tools to keep in your pocket
  • Being confident in yourself and your pitch

ASK ABOUT ADD-ON SERVICES

Don’t just make a plan, maximize and execute it!

  • PR/media relations program development
  • PR SOPs & templates
  • PR / media relations / marketing coaching
  • PR Writing coaching
  • influencer marketing program development
  • Social media program development
  • Team leadership COACHING
  • PR Business/Operations COaching & Consulting

Public relations is an interesting beast that people underestimate

Erin James Murphy

WHAT CLIENTS HAVE SAID

Check Out This Case Study

TESTIMONIALS

Because of the work we did together, I was able to increase revenue by roughly 120%. I was bogged down and, in reality, was going to put myself out of business if I didn't make changes STAT.
........
Through our work, I was able to remove the psychological fear I had of scaling my business because I now had the tools and the roadmap I needed to ensure my success. She streamlined all processes, trained my junior staff, and gave me my sanity back.
....
My coordinator feels empowered and confident, and is now more proactive, which in turn saves me even more time and helps her grow professionally. She sees a future for herself and has been active in seeking professional development opportunities ever since working with Erin.
....
The SOPs that were created - not just the written document but the entire process that was created to fit how I worked - allowed me to streamline and bring on more clients while also increasing my retainers.
....
It was the best money I ever spent. And I’d spend it again.
....
At first, I balked at the price tag. As a small business owner, it was challenging to justify that spend. But I would do it over again. I didn’t realize until we finished our work that I truly invested in myself and it was something I really needed.
Gillian Sheldon
Founder, Sheldon Strategy & Consulting
Thank you so much, Erin! I honestly didn't know where to start when it came to creating my marketing agency. For the fist time, I feel I can do this.
shehla
Shehla Faizi
Founder, Creative Cookie Jar & I'm A Muslim And That's Okay Podcast
EMPLOYEE OF CLIENT AGENCY

I began working for Erin in college as an intern for almost a year where she taught me more than I could have ever learned through a class. With her full help and guidance I was fortunate enough to be hired on her team.

There, she promised to teach me everything she knew. I have since been promoted and I still attribute everything I know in the world of PR and business to her.

She is by far the best teacher and leader I have had, not only in the workplace but in life as well. Erin is the most organized, efficient, and motivated leader I have worked under, which is why the clients she takes on are so successful.
Hunter Apodca
Publicist / Marketer
Erin did an AMAZING job with our marketing plan and coming up with creative campaigns that will get us noticed. It was easy to work with Erin and she was flexible with our needs.
blank profile picture, mystery man, avatar
Nikki S.
Marketing Manager
Select your plan

Simple, Transparent Pricing

PRice will increase for 2021

60 Day Publicist

TRACKS 1 & 2
$ 3,495 one-time
  • LIMITED TIME BONUS: 1 45 MIN COACHING/STRATEGY CALL
  • LIMITED TIME BONUS: 8 weekly group coaching / Q&A sessions to ask questions LIVE and hear from others
  • LIMITED TIME BONUS: Review of 1 document/exercise from the program
  • Track 1: 10 Modules of PR Masterclass so you can write, pitch, and talk like a PR pro
  • Track 2: 10 Modules on PR as a Service so you can package, price, sell, and execute PR services
  • Hands on exercises and goal setting
  • My marketing & tech stacks for PR
  • PR AND Operations Templates, Guides, and Other Bonuses
  • Ask me anything! Email questions and get responses within 48 business hours (usually less!)
  • Community of other creatives
  • Walk away with confidence that you are a media maven
  • Walk away with a clear action plan that can be implemented and replicated by you/your team
  • BONUS A day in the life of a PR & social media intern / program development strategy
Count me in!
Popular

PR Masterclass

TRACK 1
$ 1,299 One-Time
  • 10 Online Modules
  • Hands on Exercises & Goal Setting
  • PR Templates, Guides, Checklists and Other Bonuses
  • Walk away with confidence that you are a media maven
  • Ask a question! Email availability for questions throughout program - 24 business hour response
  • Community of other PR and marketing professionals
  • BONUS: 8 weekly group coaching / Q&A sessions to ask me questions LIVE and hear from others
I'm ready!

60 Day Publicist

TRACKS 1 & 2
$ 3,495 one-time
  • LIMITED TIME BONUS: 1 45 MIN COACHING/STRATEGY CALL
  • LIMITED TIME BONUS: 8 weekly group coaching / Q&A sessions to ask questions LIVE and hear from others
  • LIMITED TIME BONUS: Review of 1 document/exercise from the program
  • Track 1: 10 Modules that you can share with your team and interns (not share outside)
  • Track 2: 10 Modules that you can share with your team and interns (not share outside)
  • Hands on exercises and goal setting
  • My marketing & tech stacks for PR
  • PR AND Operations Templates, Guides, and Other Bonuses
  • Ask me anything! Email questions and get responses within 48 business hours (usually less!)
  • Community of other creatives
  • Walk away with confidence that you are a media maven
  • Walk away with a clear action plan that can be implemented and replicated by you/your team
  • BONUS A day in the life of a PR & social media intern / program development strategy
Count me in!
Popular

Erin James is an Agency Growth Specialist and business mentor to agencies, publicists, marketers, SMMs, OBMs and VAs. She also provides marketing strategy and consulting to thought leaders, start-ups, and family-owned brands.

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