You already know the challenges of running a PR agency:
You’re tired of having to repeat things to your team members because they forget what to do next
You’re are concerned that client deadlines will continue to be missed
You get a headache every time you realize how much time (and money!) is being spent reporting, fixing, and finding things that should be set in stone
You realize that hiring capable, skilled people for your team is difficult but onboarding them into your workflow is even harder
You realize you don’t even have set workflows written out for your team, they still live in your head and are best suited for a one-person team
Most importantly, after everything you’ve tried, client results are lacking and you’re scared you will lose them all one day
When many agency owners get started, they are so focused on getting clients that they don’t record HOW to do everyday tasks needed to retain clients and simplify their day-to-day.
And then when they start to grow and add people to their team, it becomes even more obvious.
Your team members have to keep waiting on you to finalize everything. You are stressed out that they can’t operate on their own.
And you know there has to be a simple solution, but you just don’t have time to figure it out.
I spent the past five years focused on helping agencies streamline their operations, simplify their workflows, scale their business, and get results for their clients with less stress. And nearly the past decade mastering the systems needed to drive amazing PR results for clients in a simplified way while empowering teams to manage up, get results, and be happy in their work.
I kept seeing one thing over and over again, and kept hearing the same concern from agency owners…. The need for set systems that work for them and their business.
PR is such a unique offering. There are so many people trying to sell business owners the secret to success, but when it comes to PR & Marketing agencies, it has to be different. It can’t look like any other business or it won’t work.
It took time to learn what a successful system looks like for small and medium-sized PR agencies that can be replicated and then tweaked to fit each company.
You can drive successful PR results for your clients while creating a positive work environment by simply following repeatable steps that anyone can learn and execute.
And here’s what I figured out that has helped agencies SCALE 2-3x in REVENUE in just 6 weeks while finally being able to reduce their operational costs to see PROFITS.
*What your agency really needs are SOPs*
SOPs (standard operating procedures) are STEP BY STEP instructions anyone can follow to perform a task with 99% accuracy.
Not just for PR execution but for the actual operations of your agency. For how your team members interact, for empowering people to know their role and ownership of deliverables across clients
So, let me ask you…
Do you want to have a set system to nurture leads, secure clients, onboard clients, retain clients, keep team members happy, keep clients even happier, and get your sanity back?
There are systems and SOPs for that…
Are your junior staff members asking every day what they need to do and waiting for an answer before doing anything?
*There are SOPs for that..*
Systems that show them what they should be doing on a day-to-day basis to support their team and clients. With detailed instructions of tasks like media monitoring, reporting, and building media lists.
Simple, straight to the point, but also very detailed and specific.
All you have to do is fill in the blanks for specific team members and tools your team uses. Then hand them to your team and now you have a set system in place for
PLUS THESE BONUSES!
Tech tools such as Gmail/Gmass mail merge and CoverageBook
Case Studies so you can package and show your results to potential clients and WOW them
Team success system so that freelancers know how to work with you and your team knows what is expected of them PLUS an employee onboarding guide
Content Marketing strategy template for internal and client-facing needs
My 1:1 clients pay me $10K+ to come into their agencies and create these customized systems for them. So I decided that I wanted to help those who couldn’t afford that price tag.
That’s why I created the DFY PR Agency System so that you can customize workflows for your business and put them into action the same day.
And my clients couldn’t be happier with these systems:
“It was the best money I ever spent. And I’d spend it again.”
“Because of the work we did together, I was able to increase revenue by roughly 120%. I was bogged down and, in reality, was going to put myself out of business if I didn’t make changes STAT.”
My clients are able to see the value I provide through this change. They have a streamlined way to see results in real time, and feel we are a trusted and even more efficient partner. Being able to offer this has been a game changer for my success and client happiness.
Once we started working together, she always listened and gave me advice based on what I said, not what she read online. Everything was delivered in a way that I could put it into action immediately, without adding extra stress to my life.
Thank you so much, Erin! I honestly didn’t know where to start when it came to creating my marketing agency. For the first time, I feel I can do this.
Even if someone hasn’t done something before, hand them the SOP and they’ll be able to complete the task with confidence.
With SOPs, you can scale your operations with less work:
Instantly raise your prices and bring on more clients without overservicing
Increase client retention
Reduce time to train new team members
Save time and money
With this DFY system + toolkit, you’ll get:
40+ PR agency SOPs & templates ($10,000 value)
Fully customizable and white-labeled
Downloadable templates and SOPs
For a limited time, you can get a 95% discount on the DFY PR Agency System + SOP Toolkit — click below to get started before it’s gone!